Dallas City Hall — K. Goddard

Web Developer

Responsible for designing, coding, and modifying Save Dallas Water’s website, from layout to function based on the client’s specifications.
Created a visually appealing site that features user-friendly design & clear navigation.

Developing and executing brand strategies for various social media ads based on client needs. Including analytics tools from social media software.
Budgeting, authorizing, and creating original content (one of my videos for the city went viral with over 3,000 views in an hour).
Writing Articles for our website blog
Created on the spot illustrations for the website pages and social media pages.

Save Dallas Water updates are typically 3 posts times a day on the social media platforms Facebook, Instagram, and Twitter.

Posts include information about the City of Dallas’s free water saving programs, water saving tips, upcoming workshops, local news, and events.

Hootsuite, Mailchimp, Trello, Google Analytics, and Zoho Social to post on multiple platforms and create a content calendar.
Overseeing the editorial calendar and planning the specific content for events or programs
Partnering with outside vendors and manage these agency relationships
Leading the development of the go-to market plan
Analyzing KPIs and results of campaign
Bringing content trends to the forefront for digital and traditional avenues
Writing engaging content for deliverables like direct mail, email blasts, landing pages and microsites.
Documenting events in real time with photos and video
Video editing & Photoshop
Copy Writing
Microsoft Office & Adobe Suite

Created video content for Water Conservation’s programs and event promotions.
Self Produced, edited, and scripted. Edited using Filmora and Adobe Premier
Illustrations for Social media and Website created with Adobe Spark and Illustrator